December is one of the best months to rent your apartment

Landlords dread winter vacancies since there are fewer people seeking housing during this time of the year. Lets face it, there is a lot going on in December/January!  Here in San Francisco, not only are people enjoying the holidays, many leave town to visit with family, vacation or go skiing. This phenomenon applies not only to prospective tenants but to landlords and property managers as well. Many plan their yearly vacations during the slow months. and as a result, turnarounds take longer,  vacant properties will be held off the market (till the market gets better 🙂 )  or there will be fewer showings.

The fact that so many will keep their property off the market has become somewhat of a boon for us here at ReLISTO.  There are still people who need a place to live but are searching  in a much smaller pool of properties.  We leverage this for our landlords and continue showing our properties throughout the holidays. The end result is a fully executed lease, happy tenant and happy landlord.

For the 2022 Holidays ReLISTO is open for business.  Send us an email if you are in need of a qualified tenant for your vacancy or for year round property management services. We are here to serve.

Happy Holidays

Eric Baird
Lead Landlord Avocate

 

 

 

Don’t Let Lawmakers Force You to Stay in Business

Please contact your Assembly Member today and urge them to vote NO on two bills that threaten your right to sell your property, exit the rental housing market or move into your own home.

The following bills are on the Assembly Floor: AB 2050 (by Assembly Member Alex Lee, D-San Jose) and AB 2386 (by Assembly Member Richard Bloom, D-Santa Monica).

AB 2050 by Lee would require property owners to wait five years after purchasing a rental property before they can either sell the property or move in. AB 2386 by Bloom, meanwhile, would allow cities and counties to regulate the way in which owners hold property after converting from rental property to ownership property.

In rent control cities, one of the most common ways – and typically the only way – that owners can hold multifamily property after converting it from a rental property to ownership housing is as tenancy in common. Owners can then move in, along with other family members or individuals, and can each occupy a unit as their own.

Click here to send a letter.

Using Data to Secure Tenants Quickly & for Higher Rents!

Landlords Choose ReLISTO Agents Because We Do It Right

Landlords choose ReLISTO because we do it right. Our team is proactive, engaged, and prepared for any situation. Tracking data analytics on our landlords’ properties, ads, and more is one way that we accomplish this. In turn, this brings the highest quality of service to our landlords.

Why are Data Analytics Important?

Tracking data may seem like a mundane part of property management, but it is essential on decreasing vacancy time, getting the best rental rates for the current market, and securing qualified tenants.

Tracking numbers allows us to see important insights into a property’s performance. This data allows us to be proactive in marketing, interest, investment returns, and more. ReLISTO goes above and beyond with tracking data. This is why we’re able to secure quality tenants and high rents for our landlords while minimizing vacancy time and loss.

We know that your property is an investment for you, and we want to ensure you maximize your return and get the most out of your assets. 

It Starts With An Ad

When tracking data analytics, it starts with an ad. All of our property ads are syndicated on sites such as Zillow, Hot Pads, Trulia, Pad Mapper, and more, putting your property in front of as many prospective tenants as possible. All of our ads include stunning photography and videography to attract tenants and are optimized for SEO to ensure our ads are highly searchable to prospective tenants

What Data Does ReLISTO Track?

When tracking data, our team not only looks at the basics including phone calls about a property, rents on similar properties in the area, and how many showings a property has but at the more in-depth data as well. 

ReLISTO looks at the numbers to see how well our landlords’ properties perform on our syndicated rental sites.

How many people look at your ads? We look at these numbers to ensure that ads are performing as they should. We tweak SEO and marketing efforts when an ad isn’t getting the traction it deserves. 

Length of time someone spends looking at an ad. The longer someone looks at an ad, typically means they have a higher interest in the property. This is important data for gauging prospective tenants’ interest and is extremely helpful data in negotiations.

If someone looks at a property multiple times. When a prospective tenant returns to the ad multiple times, it often means they are highly interested, and can help with leverage in negotiations when the time comes.

If they are engaging with the ad. Are they sending the ad to someone else? Requesting more information? Saving it to their favorite? All of this is important data to know to gauge interest in a property.

Gauging prospective tenants’ interest in properties can help us be more aggressive in our negotiations. 

Talk to an agent today about letting ReLISTO care for you and your property, and track important data through data analytics.